What Does Strategy Look Like? A Journey

This post is part of a series on higher ed social media strategy. As we head into the summer lull, it’s finally time to have some breathing room to think about strategy. Like most people in this field, in the beginning, social media was handed to me as a side-project, with no real directions or … More What Does Strategy Look Like? A Journey

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How I Survived the Facebook Reach Apocalypse, and You Can, Too

Part of a series on social media strategy for higher ed About a year ago, my Twitter feed was filled with articles warning of the great “Reach Apocalypse” (reachpocalypse, in some portmanteau-obsessed circles). Facebook was throttling brand pages. No more free organic reach. The only way for fans (and non-fans) to see your content is if … More How I Survived the Facebook Reach Apocalypse, and You Can, Too