“Dear Freshman Me” Video: Connecting Grads to the Next Gen

A version of post also appeared on the phenomenal blog, Social Media For Colleges. Check it out for amazing higher ed social media ideas I “borrow” all the time. This spring, the Chico State social media team cooked up a little something celebrate the graduating students AND welcome freshman in August. As we all know, seniors are at … More “Dear Freshman Me” Video: Connecting Grads to the Next Gen

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How I Survived the Facebook Reach Apocalypse, and You Can, Too

Part of a series on social media strategy for higher ed About a year ago, my Twitter feed was filled with articles warning of the great “Reach Apocalypse” (reachpocalypse, in some portmanteau-obsessed circles). Facebook was throttling brand pages. No more free organic reach. The only way for fans (and non-fans) to see your content is if … More How I Survived the Facebook Reach Apocalypse, and You Can, Too